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How to Find Your Audience on Social Media

Social Media Strategies Summit

Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site.

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How to use Google Analytics for stronger social media reporting

Sprout Social

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 138
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
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How to Create the Best Google My Business Posts

Hootsuite

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

Google 145
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HOW TO INSTALL GOOGLE SITE KIT PLUGIN FOR WORDPRESS (A STEP-BY-STEP GUIDE TO SITE KIT BY GOOGLE)

Social Media with Romona

How To Install Google Site Kit Plugin for WordPress As a small business owner, you should be paying attention to how people are finding your… Read more. Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding.

Sites 40
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How to measure brand awareness

Sprout Social

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. All of this helps you figure out how to measure brand awareness and boost it more holistically. SOV reveals where you stand against competitors and how to boost your presence.

Brands 107
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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. I could use Google Analytics (or another analytics tool) to see some details about this particular visit. Site Source Name: {{site_source_name}}.

URL 210