Waxing UnLyrical

JULY 19, 2011

But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles. I have to fill out a profile, invite people, create Circles, learn how to use it etc. I don’t know how I want to interact with people there.

Google 172

Google Facebook Flickr Social Networking 172

Waxing UnLyrical

FEBRUARY 5, 2013

Just drop us a comment below and let us know how you’re managing social as a B2B. How to Grow Your B2B Facebook Community is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn How to Grow Your B2B Facebook Community. Do you have additional ideas or success stories you’d like to share with us?

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

SEPTEMBER 28, 2012

Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” You just read How to Network On Social Media Without Being a Stalker , originally posted on Waxing UnLyrical , published by Shonali Burke. How to Network On Social Media Without Being a Stalker.

Social Media 256

Social Media How To Flickr Meeting 256

Waxing UnLyrical

FEBRUARY 27, 2015

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. How to use social media (not). So how do you use social media and remain couth? How to Use Social Media And Stay Couth is a post from: Shonali Burke Consulting, Inc. Listen; and. Or don’t.

Social Media 100

Social Media How To Consultant Fashion 100

Waxing UnLyrical

JULY 19, 2013

Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” How to Network On Social Media Without Being a Stalker [Redux] is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn How to Network On Social Media Without Being a Stalker [Redux].

Social Media 204

Social Media How To Consultant Flickr 204

Waxing UnLyrical

APRIL 22, 2015

Doesn’t Google want you to consistently publish content? To succeed you have to know how to be valuable to your readers. Focus on writing for readers first and optimizing for Google second. Connecting Your Business Blog with Your Readers (How-to) is a post from: Shonali Burke Consulting, Inc. A plethora of content.

How To 100

How To Hubspot Flickr Engagement 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. How to Develop Meaningful PR Measurement is a post from: Shonali Burke Consulting, Inc. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Image: Pixabay , CC0 1.0

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

JULY 17, 2013

If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. There you have it; how to tweet after you’re dead. Tweet After Death: How to Use Social Media to Live Forever [Redux] is a post from: Waxing UnLyrical.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

APRIL 27, 2015

So I decided to instead focus today’s roundup on how to help in the aftermath of such a disaster, and also what you should be mindful of when doing so. How to help Nepal: 7 vetted charities doing relief work following the earthquake. A donor’s guide to giving after a disaster. 10 worst things to donate after a disaster.

How To 100

How To Hotels Consultant Training 100

Waxing UnLyrical

MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Google search. No matter how great the copywriting? Customer Care Team.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

AUGUST 5, 2015

You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics. Google Analytics would be more effective for Snapchat than for other media (for stories and not snaps) because stories only last for 24 hours and the post-campaign decay would presumably be fast.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Regardless, thanks for visiting! Read All About It!

List 161

List Class How To Comments 161

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Do you want to know how to price your products more effectively? How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices.

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

APRIL 20, 2015

You know how you live on your smartphone? Google does too. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly. How to make your website mobile-friendly. Are you ready for Google’s new search algorithm? And you know you don’t want to drop in The Goog!

Mobile 100

Mobile Meeting Consultant Small Business 100

Waxing UnLyrical

AUGUST 22, 2012

Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search. How ironic, then, that I believe taking the company private again will benefit it in the long term. Google is much more like Apple, Facebook is more like Yahoo!). Facebook stock is not doing very well.

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

JUNE 24, 2013

Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. Google Penguin 2.0 Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. How To Move Your Blog Post Up In Search Results.

SEO 197

SEO Tips Press Release Engineering 197

Waxing UnLyrical

NOVEMBER 7, 2014

” Google Alerts are nothing if not an extremely simplified mechanism to “listen” for what is floating around online, based on the keywords plugged in. Twitter Facebook Google+ LinkedIn Three Keys to Blueprinting Your Social PR Strategy. So what you want to do for your client is simply kick this up a notch.

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

MAY 1, 2020

And what I will give my discernment-challenged marketing colleagues, who penned that underwhelming email, is that at least they are trying to figure out how to proceed with business as usual… when it is anything but usual. Twitter Facebook Google+ LinkedIn The post What Is This “Free Time” Of Which You Speak?

Consultant 205

Consultant Communities Community building Groups 205

Waxing UnLyrical

MAY 12, 2014

How to Test and Refine Your Google+ Strategy. Why: Is your business recognizing the full potential of Google+? Twitter Facebook Google+ LinkedIn Monday Roundup: Sustaining Relationships. Why: Between travel, presentations, business development, and life, the task list of the small business owner seems neverending.

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

AUGUST 4, 2014

How to Develop a Successful Digital Coupon Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Emma Bostwick examines how your brand can take advantage of the rise of the digital coupon. Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics?

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on. And you’re tired of hearing it.

Analytics 100

Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

MAY 13, 2013

Blogging Best Practices: How to Get More Blog Readers. Why: An oldie, but goodie from the WUL vault that talks about the importance of human friendly excerpts to increase readability and SEO placement in Google searches. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google. Based in the Washington, D.C.,

Tips 196

Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

JUNE 21, 2012

In some respects, I think that makes me even more like many of the people I interact with, since I have to figure out how to CLEP (see sentence 1 above) for myself and my own content while fulfilling the responsibilities of my “day job.” If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

HootSuite 269

HootSuite Social Media Curation iPad 269

Waxing UnLyrical

DECEMBER 24, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Wouldn't you like to be in her kitchen?

Data 265

Data Wikimedia Analytics Aggregator 265

Waxing UnLyrical

JANUARY 5, 2015

How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement. The Essential How to Guide on Generating Leads with Business Blogging – Part 1.

Metrics 100

Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

DECEMBER 28, 2019

how long it took to get traction. how far X dollars go (e.g. How to get started: Get familiar with some basic math terminology (it really is fun!). How to get started: I wrote a post on how to get started with your measurement program quite a while back. when something began. for non-profits).

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

JANUARY 30, 2013

And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. How Streak works. It integrates completely with Gmail (or Google Apps). How beautiful is that?

Small Business 271

Small Business System Template Templates 271

Waxing UnLyrical

FEBRUARY 29, 2016

Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: Over at Jeff Bullas’ place, Mehroz Khan discusses how to make “content more sharable, and get more people to see it.”

Campaign 100

Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Think Google Analytics. The key is getting started. The longer you wait, the more intimidating you will feel. No overnight success.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JUNE 3, 2013

How To Be A Better Facebook Community Manager. How to Increase Business Blog Traffic, Readership, & Community. Twitter Facebook Google+ LinkedIn Monday Roundup: Building Your Business Community. Having a strong community is one of the most important aspects of business. So You Think You Want to be a Community Manager?

Communities 249

Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

MARCH 18, 2013

They include tips on how to get set up with , and use smartly, a social network I still love. Twitter Facebook Google+ LinkedIn 18 Tweetable Twitter Tips for Newbies. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? Based in the Washington, D.C.,

Tips 277

Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. Q&A with Google’s Avinash Kaushik: Marketing without shouting. Interview with Avinash Kaushik, digital marketing evangelist for Google. But reading just one post from Avinash is never enough.

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

APRIL 28, 2014

In this post for Harvard Biz Review , Dorie Clark and Andy Molinsky teach you how to change this mindset. Laura Click identifies the most common culprits and how to beat them by challenging the norm. Lee Odden shows you how to bring your company into the new age. How do you challenge the status quo?

Small Business 187

Small Business Consultant Flickr Travel 187

Waxing UnLyrical

MARCH 31, 2020

She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program , and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Wouldn't you like to be in her kitchen?

Consultant 174

Consultant Training Eventful Groups 174

Waxing UnLyrical

MAY 19, 2014

Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. How to Ask for Guest Bloggers Without the Awkwardness. In this guest post for SteamFeed , Anne Reuss shares how to get bloggers on board. How do you add value to your business?

Loyalty 182

Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

JUNE 4, 2011

on trying to figure out the Google +1 button. It made me smile, because I remember how exhilarated I was when I learned how to ride a bike (still can’t skate, though). I’ve spent way too much time this morning (already!) If that’s been happening to you as well, here is where you can grab your code.

WordPress 114

WordPress Google Video How To 114