Adam Sherk

APRIL 3, 2013

This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. How do publishers ensure that sponsored content complies with Google’s guidelines? In addition, do not include sponsored content in your Google News sitemap.

Guidelines 260

Guidelines SEO NoFollow Module 260

Adam Sherk

DECEMBER 17, 2013

So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them. Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates. The Google News Standout Tag: Does it Work? SEO Tips for Infinite Scrolling.

SEO 129

SEO Publishing Social Media Sports 129

Adam Sherk

JULY 9, 2013

For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy. So drilling down on barbecue sauces, for example, would lead to clusters like “barbecue sauce recipes”, “how to make barbecue sauce”, “homemade barbecue sauce”, etc. Google Trends.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

OCTOBER 14, 2015

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Regardless, streamlined templates is where things are heading so it is important to experiment and learn how to make the most of it. Google News. Structured Data Markup.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

JANUARY 16, 2013

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Not an approved source – site not showing up in Google News? Eligibility and Indexation.

News 261

News Google Embedding How To 261

Adam Sherk

JUNE 27, 2012

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. — Yahoo! — Yahoo!

Yahoo 116

Yahoo Publishing Trends Data 116

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. So how can news sites maximize their real-time search visibility? First, a quick look at how news content is currently being included in real-time search results.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 1, 2009

I personally found that Google Trends tends to be a little more sensationalistic than the others. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Here are some free resources for identifying hot topics and search trends.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

APRIL 16, 2013

The latest Mashable design, which makes heavy use of infinite scrolling, offers a good example of how to ensure that all site content is still easily accessible to crawlers. Related posts: Google News Optimization Tips. Or rel=”next” and rel=”prev” tags can be experimented with. Mashable is a Good Example.

SEO 245

SEO Tips Module Guidelines 245

Adam Sherk

JANUARY 19, 2010

Alicia Keys knows how to do it. Here’s how the video appears on the sign-up form (watch it here ): (click on the image to enlarge) I have no idea what kind of following she’s built up, but this direct, multimedia approach is certainly increasing the conversion rate on the form.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

AUGUST 14, 2009

Today I came across a great example of how to incorporate video and other multimedia content into a news article. So far Google seems to agree. As of today the article is #1 (after some embedded news results) for the query “michael vick eagles”: Related posts: Do Google’s Expanded Domain Results Apply to News and Video Listings?

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

JANUARY 14, 2010

The Red Cross and Google also have tools for this purpose. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! CNN has launched Looking for Loved Ones in Haiti to help people trying to connect with missing family and friends.

News 129

News Sites Digg Press Release 129

Adam Sherk

APRIL 19, 2011

Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the poster child of content farms. But in terms of keyword targeting, how different is eHow from major news sites? of eHow Google. That said Google is surfacing both the news sites and eHow for related search queries.

Sites 125

Sites News Posterous Reputation 125

Adam Sherk

MAY 14, 2013

You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site.

Publishing 209

Publishing Syndication Module Badge 209

Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. So I thought I’d take a look at a selection of news organizations to see how many are taking advantage of FBML. Facebook Pages: Which News Sites Get the Most Engagement?

News 181

News Sites Yahoo Facebook 181

Adam Sherk

DECEMBER 2, 2009

Greg Jarboe and Lee Odden are at the forefront of evangelizing the importance of SEO in public relations and in teaching how to actually implement integrated efforts. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Vocus 166

Vocus SEO Press Release Social Media 166

Adam Sherk

FEBRUARY 14, 2012

I was going to compile a leaderboard similar to what I did in News Organizations on Google+: Which Pages Get the Most Engagement? For more information on the product and how to apply see the Channels help page. Does Google Want Brands in Your Social Circle? They are worth experimenting with.

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Adam Sherk

JANUARY 4, 2010

Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

APRIL 26, 2010

Google Buzz and News Sites: Good Potential But Facebook Still the Better Play 20+ Major News Sites Ranked by Domain Authority 25 Major News Sites Ranked by Page Speed Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 16, 2010

The challenge is how to keep that momentum going once the campaign is over. But the promotion has worked very well in the short term and it will be interesting to see how JVC and Ruder Finn try to sustain a realistic amount of growth and engagement after it is finished.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

JUNE 30, 2009

their site name) on their versions In its tips for dealing with duplicate content , Google specifically refers to the attribution link but with a caveat: Syndicate carefully: If you syndicate your content on other sites, make sure they include a link back to the original article on each syndicated article.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

DECEMBER 20, 2010

I’d like to thank everyone who has engaged with my blog in some way this year be it a comment, link, tweet, Facebook like, LinkedIn or Google Reader share or just stopping by to read a post. How to Identify Your Own Top Trends. If my original had been submitted that would certainly have cracked into my top 10 overall.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

AUGUST 11, 2010

The Most Buried News Sites on Digg Diversified Twitter Strategies for News Sites Twitter Suggested Users – Today’s Studio 54 Velvet Rope How to Identify Your Own Top Trends Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

JULY 17, 2009

Since new users aren’t always sure exactly how to use Twitter, this starter group can be quite helpful, so the profiles that are featured do end up getting a steady stream of new followers. So the question is, how do you get on the list?

Twitter 100

Twitter Press Release Syndication Blogroll 100

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

AUGUST 25, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

JANUARY 28, 2010

So while it holds a lot of promise for better user interaction, figuring out a whole new platform, how to design for it and integrate our content management systems with it is going to be a big challenge for news organizations. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

iPad 129

iPad Apple News iPhone 129

Adam Sherk

DECEMBER 16, 2009

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. As you can see from the Q&A above Google is going out of its way to avoid offering a specific recommendation on this matter.

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

FEBRUARY 9, 2011

For help with targeting multiple keywords on one page vs. several pages see When Keyword Targeting Gets Tough and Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions from SEOmoz. Let’s go back to the “how to cook a turkey” example. Google News Optimization Tips.

SEO 163

SEO Compete URL Engineering 163

Adam Sherk

FEBRUARY 4, 2010

Most contracts and senior management have no idea how to handle this issue – the journalist has to be conscious about how they go about building their professional social media brand and what those ramifications are. I hope that you and I will learn how to connect and to help connect others. To understand.

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

NOVEMBER 16, 2010

I will outline how to optimize for each of these goals individually. Google News Optimization Tips. Increasing visitor engagement on your pages (so that visitors browse more pages per session). Increasing content distribution (so that visitor shares your content on social channels).

Publishing 151

Publishing Conversation Tips Widget 151

Adam Sherk

JUNE 29, 2010

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. They really only know how to use language stupildy.

Press Release 279

Press Release Marketing Class List 279

Adam Sherk

SEPTEMBER 22, 2010

My last two books were on reverse mortgages and on how to invest like Warren Buffett. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Not would you’d expect, I know, but a guy’s gotta make a living.

Press Release 131

Press Release Issues News Wikipedia 131