Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." But it's not just a game for Apple and Google. Does that creep you out?

GPS 81

GPS Retail Apple Marketing 81

Small Business Mavericks

JANUARY 10, 2013

For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. Here’s another scenario: Suppose a customer of yours is driving by your retail shop. In some cases, this can be done by voice commands. Awesome, right?

Automotive 101

Automotive GPS Retail Course 101

Twist Image

DECEMBER 11, 2010

"Is GPS eroding our brain? But that may be what the GPS has done to our brains. Google Zeitgeist 2010. If that's so, then our collective searches are our collective consciousness, and each year, Google plays it back to us. Here's Google's 2010 edition of what we searched and how we spent our time online.

GPS 89

GPS eBook Apple Retail 89

Mindjumpers

DECEMBER 16, 2010

Augmented reality will enhance games and retail. Word has it that Google will launch it’s Chrome cloud OS in early 2011. Google has announced that it will support NFC (Near Field Communications) in the next release of its Android mobile OS. For example, you can try on fashions from your PC or smart phone. Banking of course!

Mobile 232

Mobile Smart Phone Trends Banking 232

Twist Image

JANUARY 3, 2012

Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers).

GPS 106

GPS Microsoft Apple Loyalty 106

Saying It Social

SEPTEMBER 8, 2010

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. eMarketer reports that consumers force retailers to adopt social strategy.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

Buzz Marketing for Technology

JUNE 27, 2008

Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. Find out why a new study picks Googles Messaging Security over competitors. Salesforce and Google Apps: The dream is Reality! Mainframes.

Company 122

Company How To Case Study Mobile 122