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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. Foursquare users in Vancouver will have access to reviews, tips and recommendations provided by NYT travel and entertainment writers. That’s just one idea.

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

With its gobs of storage, speed and tremendous search/tagging capabilities , you can transform it into a personal nerve center thats available from any computer or mobile device. How to turn Gmail into a massive personal database (Gmail + the Google Toolbar). How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter).

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca It’s why she is now famous.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Facebook is growing closer to the size of google. All sites will have to display on mobile devices.

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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

I also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. Get notifications via Gmail Notifier : Google Notifier is a small app that tells me about new incoming email, much like Outlook does with its native app. Google Reader.

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