yMarketingMatters

NOVEMBER 8, 2013

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. Web Searches & Alerts: Simple web searches are a fast easy way to find sources of information for your posts.

Aggregator 251

Aggregator Yahoo Hashtag Syndication 251

yMarketingMatters

AUGUST 21, 2015

What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is The proliferation of hashtags is truly incredible.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

NOVEMBER 11, 2013

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. Web Searches & Alerts: Simple web searches are a fast easy way to find sources of information for your posts.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

yMarketingMatters

JULY 9, 2015

Facebook’s Author Tag is somewhat similar to Google’s discontinued Authorship system, which provided author information for results that would come up in Google searches. Google Updates. Google Trends Now Incorporates Real-Time Data. Enhance and boost your Google Adwords campaign. That’s it for June.

Social Media 100

Social Media Adwords Banking Notification 100

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Consumers rely on social media to research and make buying decisions and for customer service issues. Pick the specific platforms that make sense for your business.

Trends 277

Trends Smart Phone Marketing Mobile 277

yMarketingMatters

DECEMBER 6, 2015

New Version of Google+: Have you noticed changes with your Google+ page? The new Google+ puts Collections and Communities in focus, making Google+ simpler and more mobile friendly. Designed using photos, Facebook slideshows are fast and easy to create, but it delivers the full effectiveness and impact of a video.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. To discover how much mobile Internet impacts your business, use Google Analytics to uncover your mobile statistics.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

yMarketingMatters

MARCH 14, 2017

Google indexes LinkedIn Articles and adds them to Google Search Results. You can now add hashtags to an article before you publish, making it easier for professionals to easily discover and search for your content in the Feed (hashtags are now searchable on mobile and coming to desktop very soon).

LinkedIn 178

LinkedIn Notification Hashtag Mobile 178

yMarketingMatters

JUNE 20, 2014

When you share a link to content on any of your social channels that drive people to your business’s website or online store, you can track how many people clicked on that link or shared it and much more via Google Analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview.

Small Business 263

Small Business Social Media How To ROI 263

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. I think the best networks for this are Facebook, Twitter, LinkedIn and Google+. Try Google AdWords (Pay Per Click): You may want to test the waters with this, starting off with a small budget.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

OCTOBER 22, 2014

Follow me on Twitter , Facebook , Linkedin , Google+ , and Pinterest. I provide social media and marketing strategy sessions , ongoing consulting , as well as set up and execution on all social media channels. Would love to connect with you!

Social Media 252

Social Media Small Business Compete Mobile 252

yMarketingMatters

JUNE 24, 2017

With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile. Automate & Schedule. Measurement & ROI. These are the main key takeaways: #1. Social media/digital marketing is not a choice anymore. It’s a must have. . #2. They must be able to find you! #3.

Conference 177

Conference Social Media Tips Findability 177

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. I think the best networks for this are Facebook, Twitter, LinkedIn and Google+. Try Google AdWords (Pay Per Click): You may want to test the waters with this, starting off with a small budget.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Consumers rely on social media to research and make buying decisions and for customer service issues. This has critical implications for business.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. To discover how much mobile Internet impacts your business, use Google Analytics to uncover your mobile statistics.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

yMarketingMatters

JANUARY 19, 2012

With your subscribers having access to their own circle of influence on Facebook, Twitter, LinkedIn and Google+, they are becoming your evangelists to spread your content across social networks even more seamlessly. Insider Pages , Google Maps , Bing Local , City Search , Yahoo Local , Local.com , Merchant Circle.

Trends 279

Trends Marketing Mobile Wireless 279

yMarketingMatters

FEBRUARY 8, 2016

Second is YouTube, with an average of 97 million unique users a month, and third, Facebook messenger with 96 million and Google Search, 4th. Facebook took the crown as the leading smartphone app again in 2015, with over 126 million unique users a month, which is 8% up from 2014. February Tip.

Social Media 100

Social Media URL iPhone iPad 100

yMarketingMatters

OCTOBER 18, 2015

When formulating your video titles, descriptions, and tags, be sure to include the keywords that people would likely be searching for when trying to find a company or product with your offering to make it easier for them to find your videos, both in YouTube search results and via Google.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

FEBRUARY 10, 2014

Google+ only achieves 15% and Twitter 25%. Google+ is now the second largest social network at just over 50% , with Facebook still dominating at 70%. Keep in mind that a Google+ account is mandatory whenever a person creates a new Gmail account. But no other social network has Google’s web assets leverage. Direct Mail.

Social Media 279

Social Media Mobile YouTube Social Networking 279

yMarketingMatters

AUGUST 9, 2015

Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Great for those who use Google+ daily, and even for those who DON’T have a profile. So there was a lot happening for July!

Social Media 100

Social Media Notification Upcoming YouTube 100

yMarketingMatters

JANUARY 15, 2017

Google+: Google+ uses hashtags similar to the other sites, but with one main difference. Google+ will add hashtags to content if they think that it is a relevant and popular keyword. To make a Facebook post public, click on the button to the right of “Post” and choose “Public” from the dropdown menu.

Hashtag 100

Hashtag Social Media How To Marketing 100

yMarketingMatters

JUNE 2, 2011

There are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner.

Tools 279

Tools Social Media Marketing Activities 279

yMarketingMatters

AUGUST 7, 2016

Yes, this Google Search feature can also help you avoid long lines at stores, restaurants, or the gym! Android and iOS apps now have a new button that allows you to easily broadcast on Periscope. What better way to broadcast live to your audience? Periscope Live Button on Mobile Twitter Apps!

Social Media 100

Social Media Reddit Embedding News 100

yMarketingMatters

FEBRUARY 28, 2016

Being on Google My Business is a Must. 1. Google has integrated social media data into its organic search engine algorithm and to date, organic rankings may now rely on up to 70 percent on social media. Google considers activities such as social engagement, comments, and website visits to be ranking factors. Pew Research ).

Social Media 100

Social Media Marketing Mobile B2B 100

yMarketingMatters

JANUARY 27, 2014

, I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Remember that Google+ IS Google!

Google 275

Google URL Real Estate Statistics 275

yMarketingMatters

NOVEMBER 2, 2015

Per Google there are now more searches using mobile devices than on desktops, including laptops. On April 21, Google announced that mobile-friendly websites are no longer an option. This is a convenient way to catch up or collaborate with your group any time, anywhere. October Tip: How to Ensure Your Website is. Mobile-Friendly.

Social Media 100

Social Media Mobile YouTube Collaboration 100

yMarketingMatters

NOVEMBER 2, 2015

Per Google there are now more searches using mobile devices than on desktops, including laptops. On April 21, Google announced that mobile-friendly websites are no longer an option. This is a convenient way to catch up or collaborate with your group any time, anywhere. October Tip: How to Ensure Your Website is. Mobile-Friendly.

Social Media 100

Social Media Mobile YouTube Collaboration 100

yMarketingMatters

OCTOBER 1, 2014

Facebook quietly removed this feature which allowed users to pay to get their posts on their personal profile more visibility in the news feed: Google Introduces Free Voice Calls From Hangouts : You can make f ree voice calls from Hangouts on Android, iOS and the web.

News 239

News Social Media Feed Feedly 239

yMarketingMatters

MAY 14, 2013

Every time your content is liked on Facebook, tweeted on Twitter, +1′ed on Google+ or shared on LinkedIn, it gets a stamp of approval—boosting its reach along with your website traffic, lead generation and search engine optimization. This should be among your top marketing objectives.

Social Media 243

Social Media Content Tips Case Study 243

yMarketingMatters

NOVEMBER 29, 2014

Google LOVES blogs – it’s new fresh unique content that Google loves to serve up in search results! It’s a very simple Excel spreadsheet calendar that I use for my clients (it can be shared on Google docs with team members if need be). (2) Facebook and Google+ are more conversational. You have 70% of your content.

Social Media 243

Social Media Content Tweetdeck How To 243

yMarketingMatters

MARCH 27, 2016

Being on Google My Business is a Must. Google+: Demographics for Google+ are somewhat elusive. Even still, Google+ belongs to Google, so it has great potential for SEO value and just for THIS, you MUST create a page for your business. Google is penalizing search rankings of companies without responsive design.

Social Media 100

Social Media Mobile Marketing YouTube 100

yMarketingMatters

SEPTEMBER 4, 2015

Top Articles to Help You With Your Business: How to Get Your Tweets on Google Search – 3 Tips to Help Get Your Tweets Indexed by Google (hint: Use Hashtags and Images). Sign up HERE to get my blogs directly to your inbox!

Social Media 100

Social Media Badge HootSuite Tweetdeck 100

yMarketingMatters

JUNE 5, 2015

Google+ Introduces Collections for Grouping Your Posts. Group your posts by topic using Google+’s new Collections function. Google Photos Gives Your Photos a Home. With this knowledge, you’ll be able to evaluate whether you’re reaching the right audience, which posts are resonating with readers, and more.

Social Media 100

Social Media Mobile Analytics LinkedIn 100

yMarketingMatters

AUGUST 9, 2013

If you are already using hashtags in your Twitter, Google+, Instagram, LinkedIn or Pinterest posts, it’s easy to migrate and use the same hashtags on Facebook. Hashtags are gaining momentum on Facebook. You can save time by being able to post the same content across several platforms.

Hashtag 254

Hashtag Facebook Privacy URL 254

yMarketingMatters

AUGUST 13, 2013

If you are already using hashtags in your Twitter, Google+, Instagram, LinkedIn or Pinterest posts, it’s easy to migrate and use the same hashtags on Facebook. Hashtags are gaining momentum on Facebook. You can save time by being able to post the same content across several platforms.

Hashtag 100

Hashtag Facebook Privacy URL 100

yMarketingMatters

MARCH 9, 2016

This past summer, Google announced that, for the first time mobile searches surpassed desktop searches. Add to this the fact that, in 2015, Google’s algorithm started to penalize sites that were not optimized for mobile devices. Consumers Are Mobile. According to Statista.com the forecasted number of mobile users in the U.S.

Social Media 100

Social Media Mobile Metrics Library 100