Josh S Peters

FEBRUARY 5, 2013

Use Google and look for research done by others about your target demographic. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Use outreach to get links from highly relevant sources, the kind that your customers (and Google) find valuable.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

JANUARY 15, 2013

It’s also recently emerged as the most important layer to Google with all of the content focused updates that came out in 2012 (and more rumored to be coming in 2013). This is another area where Google has made some updates to look closer at quality over quantity (at least to some extent). Link Building. It’s all connected.

SEO 166

SEO Engineering Film Sites 166

Josh S Peters

MARCH 25, 2009

One is a touch controversial and the other is a billion dollar industry that was pretty much started by Google. Microsoft used to but quite a couple of years ago, and Google has never done it. So your Google Ad Words ads will also be featured on these partners. There are two ways you can pay a search engine to display your site.

Engineering 100

Engineering Sites Yahoo Microsoft 100

Josh S Peters

MARCH 6, 2009

Defining Search Marketing Total world wide searches per month: 61 Billion Google = 37 B Yahoo = 8.5 At this rate Google really will take over the world within a couple years. The big question is though how will you appease your Google overlords? B Baidu = 3.2 B (China) Microsoft = 2.1 B KHN = 2 B eBay = 1.3 B AOL = 1.2

Engineering 113

Engineering Marketing Telecommunications comScore 113

Josh S Peters

JANUARY 13, 2010

Check out Google Website Optimizer SEO – Make sure all of your SEO basics are taken care of so that when Google checks everything you get a good quality score on the site side of things. A/B testing – This is where you test different versions of your creative to find which one works the best. Are they the right ones?

Strategy 100

Strategy SEO Lijit Buy 100

Josh S Peters

MAY 24, 2012

To me it’s not just the fact that Twitter is behind the game with all of it’s competitors in the social networking field, with only Google + being a bigger embarrassment in the analytics department, it’s that this is a trust issue.

Analytics 150

Analytics Twitter Data Social Networking 150

Josh S Peters

MARCH 12, 2013

The only thing that needs to be added is Google+ support. Schedule posts for Facebook, Twitter, and LinkedIn, get analytics on your posts to see when the most effective times to post are, and even get link tracking to see what content is most popular with your fans / followers. Which I have on good authority they are working on.

Curation 145

Curation LinkedIn Communities Analytics 145

Josh S Peters

APRIL 8, 2009

Easy, do a Google Search. More importantly do a Google Search for yourself. I ran a google search for my name and my blog is #10 on the first page. Google also gives a little more weight to bolded and H2, H3, etc tags. Google will only crawl about 1,000 words and then it will stop reading. How do I know this?

Applications 100

Applications SEO Social Media Engineering 100

Josh S Peters

AUGUST 24, 2011

It helped me very little with my personal branding and even less with my efforts to rank higher for my name than I currently do on Google (competing with male models and artists is hard work).

Vimeo 125

Vimeo Guidelines Compete Google 125

Josh S Peters

JUNE 11, 2010

google instead of libraries) the existing education system needs to harness the power of technology rather than staying aloof from it and imagining itself immune from the impact of technology. You can follow her on Twitter @ IvanaSendecka or simply “feed yourself “with Inspiring Shipments RSS feed.

Social Media 145

Social Media Engagement Wiki Education 145

Josh S Peters

APRIL 15, 2010

Anything that should be added? Let me know in the comments. Thanks for reading, Josh “Shua&# Peters p.s.

Twitter 259

Twitter Directory Mashup Microblogging 259

Josh S Peters

FEBRUARY 3, 2009

I use Google Chrome for somethings but you can’t beat FireFox’s massive line up of plug-ins. Work2 has each of my google accounts loaded to a tab, Google Reader, and Business Exchange open. Hop in to FaceBook and LinkedIn for a quick look and check my Twitter and Google Alerts in Google Reader.

System 100

System Social Media Tweetdeck Wetpaint 100

Josh S Peters

FEBRUARY 10, 2013

Within the Safari search bar, the search referrer string is no longer being passed, so a significant portion of iOS 6 search referrals are being bucketed as direct within analytics packages, including Google Analytics and Omniture.

YouTube 220

YouTube SEO Groups Groups 220

Josh S Peters

NOVEMBER 4, 2009

If people are looking for it on Google, chances are they’re also talking about it on Twitter. What you want to do is take your keywords, do some searches, and then get the RSS feed of that search sent to your Google Reader or feed reader of your choice.

Twitter 100

Twitter RSS Lijit eBook 100

Josh S Peters

JANUARY 4, 2013

Google Cutts: Links From Press Releases Won’t Help. Nielson State Of The Media: Social Media Report 2012. This is one to look forward to every year. Lots of excellent data to bring to the table at your next planning or budget meeting.

Press Release 180

Press Release Social Media SEO Report 180

Josh S Peters

MARCH 23, 2011

And for good measure a dash of Google Search Results. And the details on Amazon’s Kindle YouTube account. Total Uploads: 12. Channel Views: 151,627. Total Upload Views: 3,054,031. Subscribers: 1,044. Channel Comments: 102. Amazon.com – 5,210,000,000 Results. “Amazon.com&# – 364,000,000 Results.

Fashion 130

Fashion YouTube Activities Analytics 130

Josh S Peters

JANUARY 9, 2013

Check the existing SERPs for your brand and products (both logged in and out of Google) for social campaign or social media optimization opportunities. Listen and find out where your customer go to research your products (and related products) and be part of the conversation there. Thanks for reading, Josh S Peters.

Social Media 188

Social Media Reputation SEO Engineering 188

Josh S Peters

MARCH 16, 2010

Listen Whether you’re using tools like Social Mention and Radian 6 or just using Twitter Search and Google Alerts it’s important to monitor for your brand name, products, and key employees to keep up on what’s being said. Listening, engaging, using SEO, social media, and PR, and your network are just the beginning.

Reputation 209

Reputation Press Release SEO Lijit 209

Josh S Peters

APRIL 15, 2010

Anything that should be added? Let me know in the comments. Thanks for reading, Josh “Shua&# Peters p.s.

Twitter 100

Twitter Directory Mashup Hashtag 100

Josh S Peters

NOVEMBER 3, 2009

PPC ads are often based on search terms (keywords) you bid on, as in the case of the ones we see on Google everyday. The easiest thing to do is to setup your keywords to be delivered via RSS to the feed reader of your choice (google reader, bloglines, etc).

Twitter 100

Twitter Case Study Lijit eBook 100

Josh S Peters

JUNE 9, 2010

If you’re using social media to send people to your web site, Google Analytics can be a powerful, free way to track visitors. There are methods in place to help you get started. Facebook offers insights about your fans you can already access on your profile.

Delicious 184

Delicious Lijit eBook Widget 184

Josh S Peters

NOVEMBER 23, 2009

Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. What ever level of awareness you’re trying to achieve social media is a powerful tool for that.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

FEBRUARY 24, 2009

That’s just the beginning here’s a few other features: Synch and open your files with Zoho, Google Docs, and more to come. It’s a godsend to productivity and a boon to small businesses / startups who can’t afford expensive software. Plus you can backup all of your data to Symantec’s cloud.

Lijit 100

Lijit Consultant Project eBook 100

Josh S Peters

DECEMBER 28, 2009

7 Things to think about when launching a Newsletter Target Audience – Well you, the reader of this blog are who I’m targeting and from my Google Analytics I can see that you’re a very diverse crowd. This is something I haven’t done in a while and needed to be done.

Newsletter 100

Newsletter Ensembli Lijit eBook 100

Josh S Peters

AUGUST 25, 2009

This of course required some investigation and after a few minutes on Google I found a press release about the Penny Pranks which shed some light on it: Hidden-camera videos feature hilarious attempts to purchase goods with ‘nothing but pennies’ to call attention to OfficeMax’s annual Penny Promotions NAPERVILLE, Ill.,

Social Media 100

Social Media Case Study Press Release Lijit 100

Josh S Peters

FEBRUARY 15, 2010

Get on paper (well a google, open office, word or other doc anyways) what your strategy is. After you audit, the next thing to do is… Plan your online and offline marketing campaign integration Never underestimate the power of sitting down and planning it all out. Take some time here and look at the best way to approach each side.

Social Media 119

Social Media Marketing Patterns Lijit 119

Josh S Peters

NOVEMBER 20, 2009

They take big links like this: [link] v%5FXSGT0004&searchView=grid5&searchNodeID=1038576&AFID= Google&searchPage=1&searchRank=target104545&LNM=argyle%5F sweater%5Fshirt and turn them into smaller links like this: [link] (I like the black and gray ones btw).

Disqus 100

Disqus How To URL Hosting 100

Josh S Peters

JULY 22, 2009

Keen you’ve just recently started and from talking to David it sounded like you are heading in the right direction, but first thing you should do is switch from a FaceBook Group to a FaceBook Fan Page, it’s better indexed by Google and will fit your needs better. Second is TWEET!

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

AUGUST 30, 2011

If you don’t have them already, setup a Google Analytics and Google Webmaster Tools accounts. This is also when you would want to setup Google Docs or Gmail for your new domain if you were using it with your previous blog. Google Analytics – This plugin makes using GA on your blog easy as copying and pasting a code.

WordPress 213

WordPress FeedBurner Widget URL 213

Josh S Peters

JANUARY 26, 2010

Ari, did you try it in Google docs? I use it as well, but since you thought of this after I did mine I haven't tried it, though knowing it's search doesn't do that I'll have to monkey around with it next time I try. I just thought of that. Playing with that. The problem is some lists have descriptions which causes havoc.

List 100

List eBook Lijit Widget 100

Josh S Peters

NOVEMBER 18, 2009

On your site you should have some kind of tracking setup like Google Analytics or Omniture. Monitoring and ROI Social Media for Lead Generation and Acquisition Figuring out how much time you spend on these efforts and the conversion rates is how you will be able to figure out if these tools are productive for your lead generation.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

NOVEMBER 30, 2009

Remember Twitter can only get them to your site, once there the site is responsible for making the conversion and so you’ll need to do your A/B testing (or use Google web site testing) to find the winning combination of copy, images, and design that works best for your Twitter followers.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

JANUARY 18, 2013

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! A fantastic overview of some great features and strategies behind Google Analytics. How Google Author Rank could change content marketing… and journalism. Every image size for Facebook, Twitter, Google+, YouTube, LinkedIn, and Pinterest.

FAQ 180

FAQ Overview Journal Privacy 180

Josh S Peters

JANUARY 21, 2013

This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. When you think about search and paid the first thing that comes to mind is Google AdWords. Search – Paid.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Josh S Peters

FEBRUARY 1, 2013

The Small Business Guide To Google Analytics by Simply Business. Google Analytics can tell you. The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. The Most Common Google News Errors and How to Avoid Them by Adam Sherk.

Mobile 156

Mobile SEO eBook Hosting 156

Josh S Peters

MARCH 4, 2013

… How To Show Up Higher On Google (The Ultimate Local SEO Guide). How do I show up higher in Google? “Don’t put too many navigation options on a page because you’ll have too many internal links.” Load your drop down link content before JavaScript so that search engines can read it.”…

Diagrams 184

Diagrams SEO Construction Metrics 184

Josh S Peters

DECEMBER 17, 2010

In 2010, China shutdown Google, because Google was too democratic in showing search results critical of the politburo members Zhou Yongkang, and Li Changchun. Not so much through traditional media outlets, but through Twitter. Newspapers and cable news stations reported on tweets and not sources in Iran.

Social Media 184

Social Media NGO Campaign YouTube 184