Direct Marketing Observations

MARCH 21, 2011

Meanwhile Google, creates the Google Person Finder which is pulling all relevant search information about people affected in the region into a simple interface. No strategy, no ROI justification-Just YouTube realizing that they could create something that could help people in a time of need.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

FEBRUARY 23, 2011

It’s not what Google knows anymore. Read this snippet below from Google’s blog post about social search. Game changer alert! It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches. Let that sink in for a second.

Curation 168

Curation RSS Feed Feedly 168

Direct Marketing Observations

FEBRUARY 24, 2012

You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Let’s do a hypothetical. You like western saddles.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

JANUARY 3, 2011

He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. This is different, and powerful- YouTube is the next Google. Google buying YouTube awhile back might have seemed curious to some but now it looks like a brilliant move. But then realized he was not.

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

OCTOBER 7, 2010

It reminds me of the halcyon days of first Microsoft’s dominance and then Google’s. Tags: Facebook social media google microsoft jay baer 12seconds.tv Everyone was always wondering what they were going to do next. This is Facebook’s world and we’re just living in it. That’s what that means.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

APRIL 19, 2010

Google Replay. To check out this feature, do the following: Go to the Google homepage, click on the show options link, and then click on updates. 2) Google Alerts are email updates of the latest relevant Google results (web, news, etc.) Some handy uses of Google Alerts include: monitoring a developing news story.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

DECEMBER 19, 2011

12) Google Buzz would be around. Silly me to think that Google Buzz was viable. What’s the over/under on Google Plus survival? Oh wait we can’t because all they do is tweet links and sales. Is there an alternative? Sure there is, don’t do it in 2012. Actually it wasn’t. Neither was Sidewiki or Wave either.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

NOVEMBER 23, 2010

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Search is and has been woven into the fabric of our daily lives thanks to Google. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Take for example search.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

OCTOBER 17, 2014

Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you see the little “thingy” going around so you know it’s “working,” and still nothing. You’re angry because it took entirely too long.

Engagement 193

Engagement Hotels Types Google 193

Direct Marketing Observations

NOVEMBER 24, 2010

One thing that is safe to say is that Google will make another play in the social space. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. What’s next in social media? And it makes sense.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

MARCH 12, 2013

View and manage any of your documents and files in Google Drive. CtoCloud Application is requesting permission to: Manage your contacts. Manage your calendars. View basic information about your account. View your email address. Perform these operations when I’m not using the application. What is private? What is personal?

Privacy 168

Privacy Applications Data Examples 168

Direct Marketing Observations

AUGUST 15, 2011

Unbeknownst to most of us is the fact that we’re getting played because someone knows how to play the game of driving eyeballs to a site that isn’t about quality content as much as it is about trying to get you to click on Google adsense boxes. And that my friends is the problem-at least for the majority of us.

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

JULY 12, 2011

With the advent of Google+ and Facebook’s landgrab of all things social, we’re edging towards an age where we all can be found at any time. What we all need to understand though, is that Google, Facebook and Microsoft want to keep us in network, 24 seven 365.

Microsoft 131

Microsoft Social Networking Google Video 131

Direct Marketing Observations

JULY 29, 2010

Google, Yahoo, Bing Say Twitter is Stupid. Do you want to know why it can be so tough for us to sell someone on it? All someone has to do is a common search on some common perceptions of social media and you get the following. 10 Ways Social Media Is Changing Our Lives. Why Social Media is a Waste of Time for Most Local Businesses.

Social Media 199

Social Media Yahoo Google Twitter 199

Direct Marketing Observations

JULY 15, 2011

That’s not to say that Twitter is not good for conversations any longer, but obviously what Twitter has done for us, for them and for the Google+ ’s and the Facebook’s of the world, is that it has defined a new action that has been woven into the fabric of our social lives. It is now purely a content consumption and content push platform.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

AUGUST 25, 2011

What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? The phone, the written word via snail mail, and or lo and behold… face to face? What happens? Life goes on.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

AUGUST 9, 2012

So I’m telling you right now, creating, collecting and curating content is damn hard and just because you have resources and access to Google or Bing or Yahoo or whatever, it doesn’t mean that you know what will work for your company or a company when it comes to compelling content that will drive eyeballs and sales.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

JANUARY 8, 2010

Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading. In fact, if you look at what’s happening in Japan it would boggle your mind. Three-quarters of Japanese social network users access the sites only from their mobile phones.

Mobile 162

Mobile SEO Social Networking Buy 162

Direct Marketing Observations

SEPTEMBER 3, 2013

Facebook google social media G' It’s hard to actually write that in the title. Is it possible that G+ could actually compete with Facebook? Check out this infographic from Social Annex , what do you think?

Google 265

Google Facebook Compete Social Media 265

Direct Marketing Observations

FEBRUARY 18, 2010

3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger. Even more so, check this article about Google and Aardvark. He makes some very valid points on how to proceed. Check out this Fantastic Deck! What do you think Buzz is?

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

JUNE 21, 2017

Keep in mind that even if you were a digital native, that doesn’t mean that you automatically knew how to use the internet, your mobile device, your favorite app or Google search for that matter. Knowing what you have, what it can do and what to do with it. What do you think?

Film 124

Film Mobile Sports Instagram 124

Direct Marketing Observations

OCTOBER 13, 2011

Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. There’s an ulterior motive happening here. Organic search in a nutshell.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

FEBRUARY 25, 2010

Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created a blog that drives significant traffic and also ranks organically on first page of Google. Created Facebook Fan Page-nominal success but contributed to overall brand awareness.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

DECEMBER 6, 2012

You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. Don’t let the title scare you. it’s really a simple notion actually. It goes something like this.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

MAY 13, 2022

This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. Social and search continue to be drivers of conversation and commerce in 2022. They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

FEBRUARY 16, 2010

What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. As more and more client works begins to come through the door, a funny thing is starting to happen. I’m having less conversations with my peers.

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

DECEMBER 16, 2016

Google analytics. What is your strategy/vision? What do you need to succeed? (I I love this question). Make it right. Do it right. Make it cool. Do it cool. Happy People. May/June 2016. Optimization. Inbound/Outbound. Linking Strategy. Killer copy. “Performance issue with previous agency.” ” Compliance. ” -Me.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JANUARY 29, 2010

And after you have done that…the client waits for you to finish and then asks… Can you make us a Facebook page and get us ranked #1 on Google? What do YOU know about social media? Then you blink. So, would you take the gig? Have you ever vetted a client? Do they have any idea how difficult social media marketing is?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

SEPTEMBER 26, 2011

2) Should Google or it’s competitiors pay us to use their search engines? Last 2 thoughts. 1) As social media has evolved over the last 5 years, do you think it has been set up in a way that it uses others so as to enable others or ourselves for that matter or… Has it been created to help others? Who’s benefitting more?

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

AUGUST 27, 2010

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Literally defined for us in the digital world, it’s about managing your reputation online.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

APRIL 4, 2011

Recently I read where, First it was AOL, then it was Microsoft, then it was Google and now it’s Facebook. I know, what a ridiculous analogy-but my point being that I’m afraid that we’re stuck right now and it might be awhile before we become “unstuck&#. I’d say that was pretty safe.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

JANUARY 6, 2010

A Google doc that lists all of the known Twitter chats. Surprisingly, to my knowledge, there are not that many. But how do you find them? What are the topics? When do they occur? Well, the beauty of the social web is that someone has decided to create just that type of source.

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

JANUARY 23, 2012

© WordStream , a Google AdWords partner company.

Adwords 195

Adwords Google Company Adsense 195

Direct Marketing Observations

FEBRUARY 9, 2010

In January, 2000, few people had heard of Google. The following is the guest post by Paul Gillin: As we head into the second decade of the new millennium, it’s amazing to think how much has changed in such a short time. Online advertising was banners and e-mails. Big media brands dominated the Web.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 8, 2013

The Google, Facebook, Amazon and Apple games/wars continue in earnest in 2013. 2013 decides whether Google Plus becomes relevant since users seem to be incapable of figuring that out. Why do you think Video has exploded? Because no one wants to read! This is about the easiest prediction in the bunch.

Apple 222

Apple Data Google Issues 222

Direct Marketing Observations

SEPTEMBER 8, 2010

Google -Though Google insists on trying to tap into our “social&# lives with it’s ill fated attempts with Buzz, Sidewiki, and Wave- they still are the standard bearer in search. Stay tuned as to how Google starts and continues to weave social elements into our search results.

Social Media 180

Social Media Smart Phone Apple Video 180