Social Media Strategery

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can go out and get a social media certification.

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Social Media Lessons from a Two-Year Old

Social Media Strategery

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight.

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Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

I talk a lot about the need to do a better job of integrating social media into the world of higher education. Because these students are already learning the basics of social media in their core communication classes, I didn’t want to do yet another Social Media 101 type presentation.

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Who leads the social media initiatives then?

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

In the fall I wrote a guest post entitled, “ But I Don’t WANNA Change ” about using change management techniques to encourage the adoption of social media within organizations. One thing I have learned, however, is that even though social media is sweeping the world, that doesn’t mean your internal platform will engage your employees.

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" " "Our customers keep complaining about our product – can we get PR in here to help drown that out with good stuff instead?"