Direct Marketing Observations

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18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. 3) Your social media certification classes didn’t really take off like you thought. 14) Social media is dead anyways.

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The Takeaway from Social Media in 2010

Direct Marketing Observations

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. or Foursquare ?Are Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands.

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Why Twitter Still Matters

Direct Marketing Observations

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. This latest addition to Facebook further amplifies Facebook’s proactive moves in regards to what it sees in the social media space. To adress and fold in what Foursquare, Gowalla, Loopt and others had accomplished.

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The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? Does social media offer the panacea to an employee who feels that he is not being paid what he is worth? Does social give a voice to the employee who isn’t happy?

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