Jeff Esposito

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Untapping the social side of beer

Jeff Esposito

A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life). Early into researching different sites, I was drawn to a website based check-in site called Untappd (with a smart phone application hopefully coming down the road). And that’s OK!

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The Social Media Venn Diagram

Jeff Esposito

It’s a pretty graphic that calls out some of the ugliness that lies behind the social nature of these sites. We should never take stalking lightly, even if we make it easier for folks to do it with geo-location sites like foursquare, SCVNGR and Facebook places. Image - Despair.com. Don’t believe me? It is definitely scary.

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Why your small business SHOULD care about social media

Jeff Esposito

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business.

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Four social applications worth keeping an eye on

Jeff Esposito

It is a location-based network that offers personal sharing and intimate networks, kind of like a hybrid of Facebook and foursquare mixed with a close circle. Pinterest – Despite all the hype around Pinterest right now including the traffic volume that it sends to sites, I am still relatively new to the site.

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Have we built a monster?

Jeff Esposito

We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. , GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web.

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How many social networks can you handle?

Jeff Esposito

Twitter – this is my go to site for news, entertainment and catching up with friends and trading random insults. Foursquare – I love this network. I have really cut back recently and really only participate actively in five social networks, below are the five and my reasons for sticking to them.

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State of Social Media in the USA

Jeff Esposito

YouTube accounts for 86% of US online video watching, Hulu, the #2 site, receives just 7% ( imediaConnection ). Foursquare’s largest check-in was in Washington D.C. Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ). 62.14% of Twitter users are in the US ( Sysomos ). Location Based Networks.

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