pulled out my phone to check in to the location on Foursquare (I’m obsessed with becoming the Mayor at all of our local businesses) and lo and behold there was a notice that, if we ate at Schuba’s (and checked in), we’d get 15 percent off our food order. Foursquare is Changing. The point is, the use of Foursquare is changing. Foursquare Uses for Marketers.

Foursquare has officially blasted onto the retail scene representing the growing segment of location based social and marketing services. The location based social networking site had 381,576,300 individual user check-ins, 6 million users and a 3400% increase in 2010 alone. This article is meant to walk you through the steps and tips to using foursquare and being a “little creepy.” But before we get into the benefits and tips we need to define the site and give you a few details to understand the process. This defines the overall value of the social networking site.