Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Some interesting posts have emerged of late regarding the challenges FMCG’s face in the midst of social media and the digital revolution – not least Brand Channel’s  Social Media a Cereal Killer? MORE >>

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Reasons Social Media Sucks. It can be. MORE >>

Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Metrics of Social Media May 12, 2010 32 voices share yours! Share 62 saves There’s an interesting post over at the Canadian Marketing Association blog today called “Measuring Social Media&# , written by Jim Estill , who’s on the board of BlackBerry makers RIM. It’s also a follow-up piece to an earlier article Jim wrote suggesting that ROI (return on investment) on marketing is a bogus term. media ROI. MORE >>

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts? 29 Social Media Leaps of Faith by Heidi Cohen. MORE >>

Now you also have to be responsible for Twitter and Facebook and YouTube and Yelp and Flickr and Quora and blogging and Foursquare. So, before you determine how and if you should include the social web in your communication, marketing, advertising, HR, customer service, and sales strategies, first figure out where it makes sense to do so. You import the database and it shows you, by percentage, where your customers and prospects have social accounts. There is a lot of discussion around the ROI with the social web. This first ran over at The Whale Hunters. MORE >>