yMarketingMatters

OCTOBER 4, 2013

If your business is image heavy – say, a photography studio, retail shop or an ecommerce site – then Pinterest for business makes sense. Do not sign your business up if you are not going to use your smart phone. Foursquare. But what if your business doesn’t make or sell pretty things? There are 40 million users and 1.3

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Convince & Convert

JUNE 25, 2013

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Convince & Convert

JUNE 29, 2011

Some of the top location-based services are Facebook Places , foursquare , Gowalla and SCVNGR. With the quality of the cameras on smart phones ever increasing, customers are taking brochure-quality pictures of their food and drink. Retailers – encourage your customers to take product shots and upload them.

comScore 126

comScore Smart Phone Foursquare Discount 126

Saying It Social

SEPTEMBER 8, 2010

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. First an anecdote, then the facts. if yes, please explain.

Mobile 135

Mobile Smart Phone StumbleUpon comScore 135

The Way of the Web

SEPTEMBER 29, 2011

Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm Measuring influence or just tracking loyalty? and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49