Jeff Esposito

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Why should I like your brand?

Jeff Esposito

After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Foursquare – no deal, despite a call out to check in. If you guessed yes, you were incorrect.

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Can non-profits lead the way for mass-adoption or geolocation.

Jeff Esposito

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away.

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