Waxing UnLyrical

JULY 26, 2011

Re: the recent Klout/ FourSquare integration, Megan said if you do integrate and are influential on “that&# platform (I assume FourSquare), you’ll see a difference. .&# And @alphamommie said, “I also benchmark my score with others in my industry using lists.&#. If not, you won’t be penalized.

Klout 194

Klout Social Media Foursquare Metrics 194

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Will it be unrequited? Is there a need for Starbucks to brew some Tweets?

Foursquare 237

Foursquare LinkedIn Flickr Fashion 237

Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. I’m glad we didn’t let it.

Klout 207

Klout CPI Foursquare Influencer 207

Waxing UnLyrical

JULY 28, 2011

But it’s also my prerogative to use social media the way I see fit, to test new platforms as I figure out how they can work for me, my clients, and for the bulk of people I’m connected to, unless I see a sensible reason not to. That’s the person who tells you they “will not do X if you do Y.&#

Social Media 216

Social Media Foursquare Communities Flickr 216

Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. The repercussions of “free” extend to music, books and authors.

Startup 204

Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

APRIL 2, 2016

So it started partnering quite early with sites such as Foursquare, to offer deals to card members when they checked in and used their cards at certain locations. I try really hard to listen to what people are asking for, and then create a platform for experts to answer their questions. Use technology well.

Strategy 100

Strategy Case Study Collaboration Communities 100