pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Millions of people create content for the social Web on a daily basis. Before you jump in, keep these myths in mind: Social media is cheap or free. Yes, many social media tools are free to use, including Facebook, YouTube, Flickr, the social network building tool Ning, and content aggregators like StumbleUpon and Digg. MORE >>

Social search will flex its muscle. Social commerce will flex its muscle. Companies will try to determine how best to integrate with the explosion of social gaming. Twitter will be acquired, most likely by a media company like CNN. See social commerce and social search above.). Social media technologies will start to consolidate and only the strong will survive: Facebook, Twitter, LinkedIn. Sorry, Foursquare, MySpace, Orkut, Gowalla, etc.). B2B companies will catch up to B2C companies in using social media. MORE >>

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. Path, available for iOS and Android devices, also integrates with Twitter, Facebook, Foursquare and Tumblr to allow cross-posting to the social networks. Personally, I really don’t think there is an urgent need for a new social network.  Users flee MySpace. It’s very easy to use.  MORE >>

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Ignore Foursquare at Your Peril – An Analysis of Potential April 7th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? MORE >>

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. Fortunately, tools exist that can streamline outreach across an array of social media platforms. What social aggregators have you used? Here are four worth considering. MORE >>