Small Business Mavericks

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Get Ready For The Mobile Marketing Explosion

Small Business Mavericks

Thanks to their mobile phones, people are now spending more time online than watching TV. Mobile usage, especially smartphones and tablets, has increased. of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage. Mobile usage, especially smartphones and tablets, has increased.

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How Social Commerce Is The Next Wave In Mobile Apps

Small Business Mavericks

That’s why you are seeing a surge and a merge in the social and the mobile app spaces. Social commerce is one area where mobile apps and social media are merging for the benefit of the customer. There’s one service called Armadealo that allows small businesses to offer location-based coupons for mobile customers.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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Smartphone Marketing Is On The Rise

Small Business Mavericks

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. You can also add local reviews, Google Places, and Foursquare to the mix. It’s here and it’s time to start using it.

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Facebook Nearby: Another Reason To Have A Facebook Page

Small Business Mavericks

Facebook Nearby is a feature designed for Android and iOS devices, which makes it a mobile marketing opportunity extraordinaire. The idea is to take Yelp and Foursquare on straight up with Facebook’s own local marketing service. And what a service! This what is local businesses need.

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Which Marketing Channel Is Most Important?

Small Business Mavericks

Foursquare. Mobile websites. Knol pages. Guest blogging. Etsy, if you are a crafter. Niche directories. YellowPages.com, Yelp, and other online city directories. Google Places and Bing Maps. iPhone apps. This is just the tip of the iceberg, and as the World Wide Web grows bigger, there will be more channels popping up all the time.