Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Will it be unrequited?

Foursquare 237

Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

NOVEMBER 21, 2011

I’m a fierce competitor on FourSquare (though neither my friends on 4sq or I read anything into our scores), but there really is no real actionable data we can find outside of the social game built around raising your score above friends. Don’t get me wrong, there’s an undeniable entertainement value to social scores.

Klout 207

Klout CPI Foursquare Influencer 207

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. It’s not easy to market a show if people don’t experience it.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Wanna Subscribe? Shall We Tweet?

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

DECEMBER 26, 2010

Forget Foursquare and Facebook. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So this made me laugh. 5 social media gifts I want from Santa , by Matt Singley. Why: I love these ideas! e-Christmas sales driven by free shipping , from Social Media Influence.

Class 139

Class Postrank Tourism RSS 139

Waxing UnLyrical

OCTOBER 6, 2010

Know Your Stuff As you get ready to speak with a client; present an idea to your peers; or talk about why you believe why using something like Foursquare may be just the ticket for an event, you want to have some back-up right? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

APRIL 2, 2016

So it started partnering quite early with sites such as Foursquare, to offer deals to card members when they checked in and used their cards at certain locations. There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Creativity: Example. Element #3: Content. Click To Tweet.

Strategy 100

Strategy Case Study Collaboration Communities 100