Social Media Strategery
MARCH 21, 2013
The pendulum has swung the other way, especially in the marketing industry. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere.
Social Media Strategery
OCTOBER 15, 2012
You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. There are Google+ master classes.
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Social Media Strategery
APRIL 23, 2012
" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" Those users, demographics, markets, and audiences that you and your analysts always talk about? They're actual human beings.
Social Media Strategery
APRIL 4, 2011
I want to know that you’ve at least tried to use Twitter/Facebook/blogs/Foursquare for a purpose other than getting more people at your Edward Forty-hands parties. I really don’t, not when anyone can go and game the system by buying thousands of Twitter followers or Facebook fans. Here’s a news flash – you’re not.
Social Media Strategery
AUGUST 8, 2010
Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Social media must be a part of your total integrated marketing. The Whole. :
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