Jeff Esposito

OCTOBER 19, 2012

The Future Of Location-Based Marketing Isn’t Foursquare – Location Based Marketing is going to be big one day, just not in the place you would think. Amiigo Is A Fitness Bracelet (Plus App) That Knows What Type Of Exercise You’re Doing — And What It’s Doing To You – I am not a fitness buff, but this is flipping amazing.

Foursquare 42

Foursquare Marketing Exercises Influencer 42

Jeff Esposito

DECEMBER 8, 2010

Marketers are chomping at the bit to gain ownership or decision rights within the space. In many cases, these overtures may turn into hostile takeovers from a marketer with no intimate knowledge of the space (I have had friends have this happen to them). The major networks offer the ability to insert marketing messages into the mix.

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Foursquare – no deal, despite a call out to check in.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties.

Tips 40

Tips Foursquare Badge Conference 40

Jeff Esposito

MARCH 1, 2013

Play by your own rules – an interesting behind-the-scenes look at the check-in wars between Gowalla and foursquare, from the loser’s point of view. Real-Time Marketing Sucks – this is more of a fail blog than anything but worth perusing if you are in need of a laugh. Pour a 40 out for Gowalla.

Foursquare 39

Foursquare Survey Data Video 39

Jeff Esposito

AUGUST 14, 2011

The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. Jason Mollica is a public relations manager at a strategic marketing and PR firm near Buffalo, N.Y. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.”

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

FEBRUARY 12, 2012

It is a location-based network that offers personal sharing and intimate networks, kind of like a hybrid of Facebook and foursquare mixed with a close circle. On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. from my friend Gini Dietrich.

Applications 40

Applications Foursquare Curation Social Networking 40