Direct Marketing Observations

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18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

18) When someone asked you about Gowalla and Foursquare you looked at them like this… Share this Post. Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil. 14) Social media is dead anyways. 16) Social Media ROI isn’t important.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

The new service is Facebook’s latest attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce as well as further keeping their users “in network&# on Facebook. . To adress and fold in what Foursquare, Gowalla, Loopt and others had accomplished.

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Why Twitter Still Matters

Direct Marketing Observations

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

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The Takeaway from Social Media in 2010

Direct Marketing Observations

Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands. Most marketers and companies assume correctly that making the TOS’s and EULA’s so ridiculously convoluted, that we as consumers will just get tired of reading and will click the agree button. or Foursquare ?Are

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The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Social media can do a lot of things especially in the worlds of awareness, HR, sales, marketing, PR and communication but it may not help when it comes to the employee who feels that they are not getting anywhere. But I digress with this parting question.

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