Dave Fleet

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Smart Location-Based Marketing By Home Depot

Dave Fleet

Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. Because he was the mayor.

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Internet Trends for 2014 Report is a must read

Dave Fleet

The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. marketing statistics trends digital' Mary Meeker. It’s a triumph of substance over style. . Visual social networks are accelerating.

Trends 383
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Internet Trends for 2014 Report is a must read

Dave Fleet

The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker. I spent a chunk of time digesting some of it this weekend, and I know I’ll be spending more time over the coming days.

Trends 210
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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing. Mashable: Text a Nearby Group of Friends With GroupMe’s New Foursquare Feature. Mashable: HOW TO: Grow Your Sales and Revenue Using 2D Codes.

SEO 262
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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. Foursquare arguably did so a couple of years later. No breakout companies this year.

Content 323
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Foursquare didn’t exist yet. Since then I’ve risen to the top digital role in Canada, at the world’s largest communications marketing firm , with a team of more than 60 people.

Team 150
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. Foursquare didn’t exist yet. Since then I’ve risen to the top digital role in Canada, at the world’s largest communications marketing firm , with a team of more than 60 people.

Team 34