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Mindjumpers

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Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. They want to attract the younger and more tech savvy generation, which shows that the credit card company is eager to follow consumer trends and get on board the social networking train.

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Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Typically gamification applies to non-game applications and processes, in order to encourage people to adopt them, or to influence how they are used.