Remove influence
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Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. They want to attract the younger and more tech savvy generation, which shows that the credit card company is eager to follow consumer trends and get on board the social networking train.

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Foursquare. Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Any social media updates that we missed?

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

Use the great hashtag feature to keep up with and be part of the latest trends and news worthy events. Foursquare. Major updates have breathed new life into this social media channel, but there is still a debate whether Foursquare has a future or no t, which makes it a tricky platform to invest in.

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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks. Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement.

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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. Foursquare arguably did so a couple of years later. No breakout companies this year.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. The sleeping influencer – There may be influencers who are not involved in the conversation but you want them to be!

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How To Leverage Your Social Networking Sites When Visiting.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!