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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They wanted to figure out which influencer was driving the most impact.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

5 Advanced Social Media Marketing Strategies for Small Businesses (Mashable): Here are five techniques proposed by Samir Balwani that go beyond the mere social media presence, including contests. If you want to market a small business website, social is just part of your overall marketing mix. This is a great read.

Marketing 265
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Hey, Foursquare was pretty small once! Check them out.

Marketing 279
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264