Waxing UnLyrical

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#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Re: the recent Klout/ FourSquare integration, Megan said if you do integrate and are influential on “that&# platform (I assume FourSquare), you’ll see a difference. .&# And @alphamommie said, “I also benchmark my score with others in my industry using lists.&#. If not, you won’t be penalized.

Klout 194
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Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Will it be unrequited?

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Stop, Look and Listen

Waxing UnLyrical

Among other highlights, we went to church as a family on Christmas Day, I got to show my husband my drama school and the Taj Mahal (and even check in there on Foursquare!), Well, we had a wonderful time catching up with family, friends and high school buddies (my class’ 25th reunion!). and he petted numerous street dogs all over India.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

I’m a fierce competitor on FourSquare (though neither my friends on 4sq or I read anything into our scores), but there really is no real actionable data we can find outside of the social game built around raising your score above friends. Don’t get me wrong, there’s an undeniable entertainement value to social scores.

Klout 207
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Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats.

Startup 204
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On Social Media Bullies

Waxing UnLyrical

That’s the person who tells you they “will not do X if you do Y.&# Or, “Unless you stop doing X, I will not do Y.&#.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

I had such fun during the show, I did try to check in on Foursquare, upload a couple of photos that I took before the performance started (the set design is really excellent), etc., but I had trouble with connectivity. Even though you could log onto Arena’s wi-fi network, the signal was very weak.

Vocus 198