Jeff Esposito

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Happy Groundhog Day, Grab your Foursquare Badge

Jeff Esposito

For the second straight year, you can celebrate the day with a foursquare. All you have to do is follow VisitPA on foursquare and then according to Aboutfoursquare , check into any venue with the word “groundhog” in it and you will get the swanky badge commemorating the day. What, What, What you say?

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Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. Call me spoiled, but with the array of venues at my fingertips with Twitter and Foursquare around, I just don’t need Yelp anymore. Sorry, Yelp: I’m kinda over you.

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Android Apps I can’t live without

Jeff Esposito

Foursquare – Like many folks, I have been anxious to see which location-based application would come out as the clear leader in the space. Going in to the conference, I was expecting big things from Gowalla and SCVNGR, unfortunately for them foursquare 3.0 was launched a few days before the conference.

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Why should I like your brand?

Jeff Esposito

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Foursquare – no deal, despite a call out to check in. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public.

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Walking humans, protest and you might work in social media if…

Jeff Esposito

Enabling protest with foursquare – below is a presentation that my friend Chris Dufour gave that I thought was pretty cool. Enabling Protest with Foursquare. Unlike the scenes in the Social Network movie, this depicts what it was like at Facebook in the early days as one of the company’s only female employees.

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The Social Media Venn Diagram

Jeff Esposito

We should never take stalking lightly, even if we make it easier for folks to do it with geo-location sites like foursquare, SCVNGR and Facebook places. My friend Michael Dolan penned a great piece a while back on perhaps the first instance of foursquare stalking (take a read if you haven’t heard the story). It is definitely scary.

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Sights and sounds from day one at SXSW

Jeff Esposito

Winning at real-life Foursquare for a T-shirt. During the first day of SXSW I had a good time making some real life interactions with some of my favorite online friends. Here are three quick videos on some of the awesomeness: Fourquare and Pepsi’s interactive experience: video. Mariachi Band.