Techipedia: Tamar Weinberg

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Be proactive and not reactive. (To

Apple 154
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient. But the forums have found great success, logging 4,742 threads and 23,826 posts.

Cost 135
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

On a particular forum I am active on (yes, I still use them!), Sadly, this person’s post was pulled by the strict moderators on that forum; the post was purely self-promotional and nothing but. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far.

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. There are a number of channels (Facebook, Twitter, forums, etc.) It tended to quite specific in the past – community managers were meant to discuss games within the forums on different gaming sites to get a sense of the loyal community.

Sports 204
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Powerhouse networks like Facebook and Twitter can be used to promote specific trials to targeted demographics while significantly lowering the cost per patient. Twitter Analytics. Users are also able to save their favorites and share relevant information on clinical trials with others over Facebook and Twitter. Google Analytics.

Research 194
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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

I see this seminar as a forum. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In In a forum, some threads get “stuck&# to the top and are thus afforded more visibility.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Even if you’re not managing it everyday, this provides a forum for companies to connect with their customers and to relay news and updates to those who matter most. Consider personal branding.

Industry 231