Direct Marketing Observations

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened.

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Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

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What drives participation in a social network?

Direct Marketing Observations

Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. Blogs were and still are great because not only did it provide a forum and platform for self expression but it also provided instant feedback. All forms of validation.

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If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

A Ning Like community or Forum solution. Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. What is going to give them the biggest return, the biggest impact? You can only choose one. Let’s short list 11 high level social media solutions and tools right now. Social Bookmarking. Podcasting.

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10 social media sites, blogs and links you might have missed

Direct Marketing Observations

When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! This has some potential now that Ning has constructed pay walls; Add a forum or social network to your blog with BlogFrog.

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