Buzz Marketing for Technology

APRIL 7, 2009

One of the things I was pleasantly surprised to find in the first few days was that Avaya has their own Yammer account within their firewall. I immediately asked my entire team to join since I wanted us to post some discussion threads and get reaction from sales people on our upcoming programs.

Yammer 160

Yammer Social Media ROI Social Networking 160

Social Media Strategery

MARCH 8, 2011

After all, you’re the advocate for the community, not a mouthpiece for the development team. You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

JULY 12, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Development , Social Media On July 9th, 2009, my Strategic Communications team here at Booz Allen held an unconference as an alternative to the traditional All-Hands meeting. We established the hashtag that we would use when blogging or Yammering about the Uconference.

Gov 2.0 85

Gov 2.0 Meeting Yammer Wiki 85

Social Media Strategery

JANUARY 7, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 So, what do I tell these folks when they ask me why no one is reading their forum posts, commenting on their blogs, or editing their wiki pages? Write something that more than the 20 people on your team will be interested in if you’re looking to get greater engagement.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

JANUARY 2, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 I was rarely able to carve out an hour a day to read and comment on other blogs, discussion forums, online communities and books. Despite the availability of tools like hello.bah.com , Yammer , and instant messenger, email remains the least common denominator. Government 2.0

Gov 2.0 70

Gov 2.0 Social Media Forums Web 2.0 70

Social Media Strategery

MARCH 1, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Of course in our grade centric world, we still need a method to assign some stupid letter to it, so lets have Team Teaching, three teachers assigning a letter grade to the student’s participation and effort. Team Teaching of course enhances the collaboration model of Social Media.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

JUNE 21, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 implementations of blogs, wikis, or forums not living up to the expectations of the technology? Make information sharing part of their annual review (my team reviews the employee’s contributions to our internal network during their annual assessment debrief). Government 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117