Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Response rates for email surveys continue to decline; who has the time to answer a survey? (At
Webbiquity SMM
FEBRUARY 16, 2016
The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. The CMO Survey ).
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Convince & Convert
AUGUST 3, 2012
Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? The Social Habit findings will not only address Steve’s question, but subscribers also get: A demographically weighted/balanced online survey of 3,000 US social media users, 12+.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers. Sponsored White Papers, Webcasts, and Downloads. e-Learning Benchmark Survey: The Future of Learning SkillSoft. At the Cleantech Forum in San Francisco, Todd Glass of Heller Ehrman moderates a discussion, among tech execs, on the various solar technologies making a difference in the green movement.
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”
Buzz Marketing for Technology
JUNE 28, 2008
The study culminates a great deal of analysis including a survey of more than 1000 e-mail managers (mostly IT managers and executives, and records and document management specialists). A recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis. Intranet Global Forum.
Buzz Marketing for Technology
JUNE 27, 2008
In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. So far, so good! Register to Comment.
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