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Trust in business is the catalyst for change

Sherrilynne Starkie

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. Here’s an excellent interview with Richard Edelman at last month’s World Economic Forum in Davos, Switzerland.

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How to Use Internet for Your Studies: 7 Effective Tips

BeingOptimist

Whether it’s researching a topic, accessing study materials, or communicating with peers and professors, the internet offers a wealth of resources and opportunities for students. Statista, in its recent survey, categorized the percentage of internet users in the United States in 2021 by educational level.

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How to Create a Rocking Content Marketing Strategy

Writtent Blog

Set goals and determine priorities so you know what is most important to your business–because not all blogs, videos, forums, and social channels are created equal. Use these steps to create a content marketing strategy that will take your business to the next level.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

A study by Bain & Co. Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Run customer surveys and benchmark them against your social listening data.

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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

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