Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
People join private Facebook Groups or forums to meet and talk with other like-minded people. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. What are dark social strategies? You can also customize Ow.ly
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