Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. American Express Open Forum.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. What would change?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Build an army of advocates.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MARCH 8, 2012

Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

MAY 10, 2010

So, if your Facebook Page falls into “owned media&# in our social media ecosystem , Community Pages would fit more into “earned media.&#. Picture Nestle’s recent Facebook issues but in a forum where, even if you wanted to respond, you couldn’t. This isn’t about that. Who will do it?

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

APRIL 25, 2011

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. Cameras were introduced into legislative forums to broaden access to the political process. Instead, they have turned debates into grandstanding for TV, and now – with the growth of social media – into grandstanding for the Internet.

Education 256

Education Forums YouTube Social Networking 256