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Are You Listening?

Small Business Mavericks

TweetDeck or HootSuite. TweetDeck and HootSuite are social media management tools. TweetDeck is owned by Twitter. Niche forums are great places to go when you want to see how active your competition is in your space. Online listening entails many tactics. Here are a few I recommend: Google Alerts. Google Reader.

Tweetdeck 101
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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Top 7 Ways to Save Time on Twitter by OPEN Forum. Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” Twitter for PR and Media Pros.

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Trending Sources

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Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

HootSuite puts all the accounts in one single interface (you can do the same with TweetDeck and Seesmic, I believe), but in terms of passwords, I usually use KeePass to store them with other relevant account information. Let new prospects find you organically based on your messages and reap the rewards.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Report: Where Marketers are Focusing in Social Media by Social Marketing Forum Jim Ducharme demonstrates the increasing importance of social media for marketers based on the amount of time spent on such efforts. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.