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How to analyze customer sentiment to improve customer experience

Sprout Social

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

Sentiment 108
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Track customer sentiment. Customer-centric strategies.

Sentiment 142
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day.

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 102
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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 111
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. There might be a new automation software slashing marketing costs in half. two accounting software for small businesses.)