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14 types of social media every marketer should know

Sprout Social

What about forums? Discussion forums. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: Facebook Messenger, Twitter DMs, Google Business Messenger, WhatsApp and WeChat. Should you focus on photos? Video sharing.

Types 145
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. If so, that share constitutes dark social.

Forums 62
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10 Twitter Tips to Make Friends

Ari Herzog

Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. This is a hidden gem amongst the abundance of Twitter tools out there. I find this the most useful Twitter tool out there.

Tips 156
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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums. If they don’t have references… be cautious.

Questions 280
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. People join private Facebook Groups or forums to meet and talk with other like-minded people. Source: Hootsuite’s Digital Trends report 2. What are dark posts?

HootSuite 121
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Why Do We Need a Social Media Policy?

SocialFish

Regardless of your beliefs about social media, it is here to stay – 500 million people on Facebook or 175 million registered users of Twitter can’t all be wrong. Then someone invented email discussion forums, and many members would be angry if you took them away. Therefore, every association needs a social media policy.

Policies 222
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Track blogs, discussion forums, review sites, and more to stay ahead of the competition. Monitor blogs, discussion forums, reviews, and more.