Buzz Marketing for Technology

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. And I’ll give an example of a friend of mine at a big publishing company. Tell us why sustainable competitive advantage really a failed notion these days?

Forums 253
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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment …. The answer is – you can’t!

Brands 227
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Grow Your Wiki

Buzz Marketing for Technology

Publishing 2.0. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 International Forum on Enterprise 2.0 - Varese, Italy, 25 June.

Wiki 223
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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share it on StumbleUpon. Send this page to Print Friendly.

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Ray's Personal Learning Environment

Buzz Marketing for Technology

Boston KM Forum. Formally published pages. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group. Professional conferences. Lectures in local colleges and universities. Physical neighbors. Other affinity groups. Search alerts.

Wiki 140
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What a Trifecta of a Year!

Buzz Marketing for Technology

I even wrote another Dummies book (well booklet) about it that Wiley custom published for us called Social Media and the Contact Center for Dummies which you can get a FREE digital copy of at the link above or email me. In the process I found that this was the BEST place to get an ROI in Social Media.

B2B 177
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CMO of the Future

Buzz Marketing for Technology

In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape.

Metrics 169