Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. That’s cool. So where is the opportunity?

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

OCTOBER 15, 2010

Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Think of Wal Mart or Astroturfing. Focus on focus- Want to grow your product?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JANUARY 28, 2016

Personal forums for airing what bothers you on a conference call is not the time or place. Some might applaud this “transparency” as a new way to do business where we can all share our thoughts and feelings, but when is it too much? It’s a matter of etiquette and being respectful of others’ time.

Forums 100

Forums Conference YouTube Groups 100

Direct Marketing Observations

MAY 26, 2010

When I participated in this innovative Twitter project by Toby Bloomberg is an incredibly smart marketer out of Atlanta, I had no idea she would make it into an ebook, but it’s a great read and was a great idea! Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

MAY 14, 2010

Social media create new bullying issues for schools; Collier forum set for Monday. I hope it helps. Facebook: Children evade social websites’ age limits. Too young for social networking? Facebook, states set bullying, predator safeguards. How can parents access their children Facebook account.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

APRIL 27, 2010

Blogs were and still are great because not only did it provide a forum and platform for self expression but it also provided instant feedback. You write a blog post or tweet something or create a video, or write a review-you do it because you want to become part of something and it all rings hollow until someone notices and says something.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JULY 6, 2010

A Ning Like community or Forum solution. What is going to give them the biggest return, the biggest impact? You can only choose one. Let’s short list 11 high level social media solutions and tools right now. Social Bookmarking. Podcasting. Social Monitoring. Remind me again, what’s the goal of social media?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143