Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

NOVEMBER 2, 2011

When I first saw the way in which Facebook data could combine with Twitter data, blog, forum, search and web data to make a rich profile of your consumer – I was blown away by the possibilities of knowing your customer better and knowing what really makes them tick.

Data 172

Data Facebook Forums Video 172

Buzz Marketing for Technology

JANUARY 26, 2011

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Let me explain …. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area.

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

JUNE 27, 2008

International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. I’ll be in Europe next week to speak at two events: International Forum on Enterprise 2.0

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Technology. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums. Well 2 things …. No related posts.

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

OCTOBER 10, 2008

Discuss in My Forum. Sign up for my Newsletter My Blog My Forum. Gifted Children. Home Parenting & Family Gifted Children. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! By Carol Bainbridge , About.com. See More About: introverts shyness introverted children.

Hotels 280

Hotels Energy Forums Policies 280

Buzz Marketing for Technology

OCTOBER 28, 2008

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007) Since 1985 the number of channels has grown 6X – causing viewership (..)

Patterns 100

Patterns News Forums Marketing 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path? is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

DECEMBER 9, 2008

Marketing is moving from a pure brand image play to something much more interesting. Now the ability to communicate the marketing message to consumers through interactive media is critical.” A whopping 64% of survey respondents say that the global marketing head has served for less than three years.

Metrics 169

Metrics Forums Survey ROI 169

Buzz Marketing for Technology

JUNE 27, 2008

At the Osney Media European Knowledge Management Thought Leaders Forum last week In London we broke into several "discussion pods" to discuss topics of interest. The Gurteen Knowledge Website. Title What makes an effective knowledge worker? Weblog Gurteen Knowledge Weblog. Posted Date Monday 2 October 2006 17:50 GDT. Posted By David Gurteen.

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Main My Page Members Forum Videos Photos Groups Events. Join in the Forum discussions or create one of your own. Work Literacy. for Learning Professionals. GETTING STARTED. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. Sign up and create your profile. September 29 Monday.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Buzz Marketing for Technology

JUNE 27, 2008

Boston KM Forum. Day-to-day work colleagues. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group. Professional conferences. Lectures in local colleges and universities. Physical neighbors. Other affinity groups. Data and Information Hacks. Search alerts.

Wiki 140

Wiki Directory Wikipedia Forums 140

Buzz Marketing for Technology

MAY 7, 2009

A case study on how GlaxoSmithKline is building an emotional strategy in its business GSK was represented by Donna J Sturgess at the World Innovation Forum Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers.

Case Study 100

Case Study Forums Study Buy 100

Buzz Marketing for Technology

JUNE 27, 2008

Community for the 25 Tools Programme. Jane's E-Learning Pick of the Day. 2 online clocks. Rich Chart Live. Need any advice or support? Zoomii Books. Latest Activity. Vicki Mizner joined the group 25 Tools for K12 educators 1 day ago. Sidonie Pichard joined 25Tools. 25 Tools for K12 educators. (25 25 members). 25 tools for Academics. (21

Badge 169

Badge Forums Social Bookmarking MySpace 169

Buzz Marketing for Technology

OCTOBER 6, 2008

Main My Page ASSIGNMENTS RE-SOURCED Member Info Intros Profile Pics Forum Videos Photos Groups Blogs. Also check out the LinkedIn Tips and Tricks Forum --We were losing some great ideas in this Introductory forum, so Im moving those tips over to this forum where theyre easier to find. Create Your Own Social Network!

LinkedIn 100

LinkedIn Badge Screencast Forums 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated.

Company 100

Company Web 2.0 Collaboration Forums 100

Buzz Marketing for Technology

MAY 11, 2009

Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation Forum. You can not participate in the growth of emerging market by using Box 1 – because emerging markets represent a huge opportunity since they are fundamentally different. The lesson is: don’t assume all markets are created the same.

Project 100

Project Forums Price Industry 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

APRIL 7, 2009

Within days I had identified a group of really smart people inside Avaya that are totally switched on and not only sharing but discussing real issues in our Yammer forum with other like-minded individuals. So naturally I signed up and started sharing.

Yammer 160

Yammer Social Media ROI Social Networking 160

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum. His advice for this market is - Don't overreact to these times – make sure you are making changes that map back to your strategy. Times like these the need for strategy and planning could never be more important.

Strategy 150

Strategy Compete Forums Examples 150

Buzz Marketing for Technology

JUNE 27, 2008

Find out more about Tencompetence and participate in our public forums. PCM forums. THE PCM forums provide a place to discuss the use of the PCM. It is developing and using infrastructure to support individuals, groups and organisations in lifelong competence development. Project Outcomes. 1 2 3 4 5 6 7 8 9 next page last page.

Compete 100

Compete Hotels Repository Forums 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Sir Terry Leahy, CEO of Tesco's speech at the World Business Forum Tesco's core purpose – to create a benefit to customers across 2 tenets - Treat customers the way they want to be treated and deliver them what they want Simple but clear strategy to: grow the UK food business, to expand internationally, to become strong in general merchandise and (..)

Forums 100

Forums System Team Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

Opinion & Forums. Leadership Forum. Technology Forum. Corrections. The Chronicle Review. Commentary. Live Discussions. News & Advice. My Career homepage. Search jobs. by position type. by discipline/field. by state/region. by institution. Tools & Resources. Employer Profiles. Multimedia. Chronicle/Gallup.

Report 130

Report Forums Library Education 130

Buzz Marketing for Technology

JULY 11, 2008

Find out how they like to communicate - do they prefer email, discussion forums, or are they happy getting their hands dirty with a wiki? Post to relevant forums, blogs and mailing lists about what you are doing. Go back to those forums, blogs and mailing lists that you punted the idea around on and let them all know how it finished.

Wiki 150

Wiki Collaboration SocialText Wikipedia 150

Buzz Marketing for Technology

SEPTEMBER 25, 2008

new marketing??? Participating in chat rooms or forums (remember???this So, it's like I have a left brain, orderly, linear way to scan and a right brain, wildly creative way to scan. I like how Chris Brogan describes his reading goals. Reading what friends write. Reading about the ???new industry and the tech industry (fishbowl).

RSS 100

RSS Patterns Banking Forums 100

Buzz Marketing for Technology

OCTOBER 10, 2008

Main My Page ASSIGNMENTS RE-SOURCED Member Info Intros Profile Pics Forum Videos Photos Groups Blogs Events. Create Your Own Social Network! Work Literacy. for Learning Professionals. All Videos My Videos My Favorites Add Videos. Week 4 - Fishing with Tom. Added by Harold Jarche at 7:33pm on September 24th, 2008. View Videos. Loadingâ?

RSS 100

RSS Badge Web 2.0 Forums 100

Buzz Marketing for Technology

OCTOBER 5, 2008

Technology. Productivity. Everything Else. Talk to me! iTunes Other Involvements. NextGenTeachers.com. NextGen Teachers Social Network. Schoolhistory.co.uk EffectiveICT.co.uk EdTechRoundup. Benjamin Belshaw. digital literacy. Doug Belshaw. EdTechRoundup. edublogosphere. educational technology.

Construction 190

Construction Proposal Flickr RSS 190

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Will your Contact Center be able to handle the flow of inquires coming in from not just the phone and email, but from Twitter, Facebook, Forums, Blogs, Comments, and other social networks yet to be invented? Will you have rolled out, recruited and trained everyone on how to use and engage with Social Media?

Social Media 100

Social Media Forums Training Education 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

MAY 5, 2009

Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Forum. It’s coming in at the bottom of the market and for consumers and now companies have to wait! Most advanced technologies began to appear in places like NASA.

Virtual World 100

Virtual World Forums Apple Company 100