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The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Kitchen , Patagonia , Go Pro , Linkedin , Rising Tide Capital and The American Sustainable Business Council. Here’s my recap of some of the highlights.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Participate in Discussions and Forums. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Run customer surveys and benchmark them against your social listening data. Connect with him through Twitter or LinkedIn.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. As you can likely imagine, monitoring the entire internet is no easy task.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). MediaPost ).

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. People join private Facebook Groups or forums to meet and talk with other like-minded people. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

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