article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Here are some tips on how to ask for reviews. What is review analysis? Why should brands carry out review analysis?

Review 126
article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

Here’s a brief look at what happens behind the scenes in an AI automation process and how data engineers build a model. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses.

Strategy 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. What about forums? And, once you have your content, how do you want to roll it out? Types of social media. Social networking.

Types 145
article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

How to create a competitive analysis report A competitor analysis report should your teams a clear picture of what the business is up against and the necessary strategies to get ahead. Use social listening to gather information as well as scout forums like G2, Capterra and TrustPilot for unbiased opinions on your product and the competition.

article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention.

Brands 112
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is the oldest social network in action: private, untraceable human-to-human communication. With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. What is dark social?

HootSuite 120
article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Instead of continuously missing opportunities, this article will shed light on dark social and help illuminate ways to better trace and attribute valuable social insights that often go undetected. This way, you won’t have to miss engagements from Reddit, blogs, or any other social forum.

Forums 62