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Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. The night that YouTube went dark. — SS. Snapchat launches 12 daily scripted shows.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Mobile Live Streaming Exclusive mobile live streaming for members rolled out on YouTube mobile app. Podcasts Auto-Download YouTube Music introduces auto-downloads for podcasts.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel. It’s a highly targeted, nearly free focus group. This gives your audiences something to recognize, engage with, and (hopefully) look forward to on a regular basis. I post two episodes per week.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Try adding a YouTube channel to your social media arsenal. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Increase the reach of your TV advertisements by posting them online. Brand Consistency. Are You Making These Costly Holiday Mobile Mistakes?

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can rate your experience via Yelp or you can Video or take pics of how bad the experience was via YouTube or Instagram. They didn’t really ask. You never really expected them to get back to you.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7.

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