Focus Group and Twitter - Social Media Informer

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Adam Cohen

Focus Group

Twitter

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.

Company

Company Social Media Posterous StumbleUpon

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. This post was mentioned on Twitter by Ed Shahzade and others. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research

Research Social Media Marketing Retail

Adam Cohen

Making the Leap: Why Companies Struggle with Social Media

10 Reasons Market Research is Critical to Social Media

Stay Connected