Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. HTML, CSS and JavaScript. Research Skills. Strategy Development.

Skills 334

Skills Social Media Sysomos Diagrams 334

Writtent Blog

JULY 16, 2013

Everyone reads blogs, and a recent study by Sysomos of over 100 million articles confirmed that consumers of all ages are consuming custom content: Image credit: Sysomos. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights? It’s Not Demographic-Specific.

Sysomos 88

Sysomos Hubspot SEO ROI 88