Sprout Social

JUNE 12, 2016

Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

Social Media 40

Social Media News Twitter Focus Group 40

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. ” NO! They want value. They want meaning. They want human connection.

Research 78

Research Template Templates Training 78

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter).

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

Brands 142

Brands Survey Construction Comparison 142

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can voice your displeasure immediately in 140 characters or less on Twitter. For the longest time, companies just pushed out what they thought the customer needed and wanted.

Compete 100

Compete Sample Samples Focus Group 100

Audiense

JUNE 13, 2017

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies.

Sports 126

Sports Focus Group Eventful Influencer 126

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Make sharing easy Do you have sharing buttons on your blog articles for more than Facebook, Twitter, or Pinterest? Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 60

Survey Education How To Hotels 60

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

Brands 114

Brands Klout Reputation Digg 114

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood. Twitter is a fantastic tool to use. Where are the people most likely to buy your products and services?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. This post was mentioned on Twitter by Ed Shahzade and others. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Freelance Social Media

MARCH 12, 2008

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner.

Consultant 106

Consultant Foursquare Technorati RSS 106

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. You can use new media platforms to do traditional PR activities – like surveys. You can do online focus groups. Communispace is one way to build an online community for focus groups. Everyone is a publisher.

Focus Group 49

Focus Group Survey Influencer Issues 49

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

AUGUST 23, 2016

When is the last time you filled out a customer survey? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. HTML, CSS and JavaScript. Research Skills.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. Listening data will tell you faster than any survey can. You’ll be positioned to win in no time.

Examples 114

Examples Brands How To Aggregator 114

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. More importantly, listening shows customers you value their opinions. It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. So, listen actively. Then, act on the feedback.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

NOVEMBER 13, 2019

Enterprise.nxt, for instance, created a Twitter poll to understand how its followers manage their passwords. An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users. Send out survey links. Choose the right tactics and channels.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. We are showcasing that we can provide meaningful insights faster than traditional insight campaigns or surveys would do,” Simon de Beauregard said. — Kahlúa (@Kahlua) May 27, 2020.

Sentiment 145

Sentiment Analysis Template Templates 145

Social Media Strategery

APRIL 14, 2013

Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups. Did you just have to lay off some employees?

Conversation 139

Conversation Brands Meme Social Media 139

agora pulse

APRIL 29, 2020

And on this note, Sean recommends surveying your audience. In fact, Sean recommends one way to use this strategy right now: Go to Twitter or Facebook and actually type in those questions. Send it to your email list, and ask questions like: “How can we serve you?”. How can we help you?”. What’s the No.

YouTube 96

YouTube Strategy How To Video 96

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. Last night my name was trending at third on Twitter in the United States. Plus, you’re crowdsourcing some off-the-cuff focus group feedback.

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Writtent Blog

JULY 16, 2013

In a recent survey of bloggers, it became clear that the majority of corporations creating custom content were clued into the secret that it’s an amazing way to generate new business: Image credit: Zemalf. Remember when corporations had to spend thousands of dollars on focus groups to compile consumer insights?

Sysomos 88

Sysomos Hubspot SEO ROI 88