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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Share it on StumbleUpon. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. On Beyond Snake Oil (1). Tweet This!

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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share it on StumbleUpon. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking?

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Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Share it on StumbleUpon. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Share this on Facebook.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Share it on StumbleUpon. Have you ever wondered what people are REALLY saying about your brand ? Share this on del.icio.us. Post this on Diigo.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Answers Yahoo!

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Share this: StumbleUpon Digg Reddit 3 Comments Filed under Iffort , Web 2.0 , twitter Tags: Iffort , iffort.com , study , twitter , twitter india , usage 3 Comments Ashwani March 22, 2010 at 11:04 pm Indian companies are slowly recognizing to the power of social media channels and the effects it can have on businesses, if used properly.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. & & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

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