Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

SEPTEMBER 21, 2020

The COVID-19 crisis has caused massive and sudden changes, leading to new trends, shifting expectations, and an uncertain future for many businesses. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

MAY 18, 2021

4 social media vs. traditional media statistics that prove you need to invest in both. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. Social is catching up to TV and radio. Traditional media and social media go hand in hand.

Social Media 111

Social Media Team Focus Group Loyalty 111

Kikolani

JUNE 27, 2013

Google Trends. Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. An analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

APRIL 9, 2015

The term “big data” often invites more questions than it answers, because if you’re not an actuary, chances are you’re going to be intimidated by a tsunami of statistics. In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time.

Data 60

Data Analysis Banking Analytics 60

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. 2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

DECEMBER 7, 2023

What you should do : Keep a close eye on the changing industry trends and cultural shifts. They view diversity not as a trend but as a norm that will shape the future. Watch trends, participate in challenges, and embrace short, engaging content that resonates with their values.

Campaign 137

Campaign Marketing Authentication Loyalty 137