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What is Market Research?

Idaconcpts

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. Mail-back Surveys.

Research 149
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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified. When statistical significance is needed. So far so good, right? What color?

Research 172
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Why social media vs. traditional media is not the debate you should care about

Sprout Social

Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future. 4 social media vs. traditional media statistics that prove you need to invest in both. Social is catching up to TV and radio.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. The trend detection here is designed to alert you to statistically relevant changes in the social conversation, topic pairings, and trending images.

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).

Mobile 186
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. MutualMind does a great job of gathering statistics from several social media sources.

Brands 114
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. As social scientists, we still drive forward with statistical methods, but we aim to introduce the Why to questions of How and What and Who.

Research 265